Online Reviews Second Only to Word-of-Mouth in Purchase Influence
Online reviews and comments written by users – often overlooked by marketers in favor of things they can control – are disproportionately influential to consumer buying decisions and are second only to...
View ArticleTop 10 Map Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – October...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOffice Gossip Rampant and Harmful in Marketing Orgs
An overwhelming majority (84%) of US advertising and marketing executives say it’s common for their employees to engage in office gossip, and nearly two-thirds (63%) say it has a negative effect on the...
View ArticleMajority of US Mobile Users Carry Phone ‘At All Times’
Nearly 60% of mobile-phone users say carry their cell phone with them “at all times” – including inside their home – and a growing number say their device plays an important role in many day-to-day...
View ArticleOnline TV, Video & Phone Show Biggest Yearly Growth
Email, news gathering and paying bills continue to be the most widely used online activities among US adults, but downloading TV programs, watching videos and making web phone calls posted the biggest...
View ArticleBlack Friday vs. Cyber Monday Shopping Differs by Generation
Cyber Monday seems to be gaining steam as a favorite holiday shopping day, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a...
View ArticleTop 10 Online Retailers by Conversion Rate – October 2008
Note: To be considered, e-commerce sites must have had a minimum of 500K unique visitors during the month. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e.,...
View ArticleUS Searches Rise 7% in October, Google Dominates
Americans conducted 12.6 billion core searches in October 2008 – up 7% from September – while Google Sites maintained its top position accounting for nearly two-thirds of all core* searches conducted,...
View ArticleQ3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie and election-related political ads increased in Q3, total radio ad revenues were down 9% to...
View ArticleOne in 10 Young Adults Watches Online TV Each Week
More than one in 10 (11%) young adults age 18-34 now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age...
View ArticleUser Retention Still the Key Challenge for App Marketers
App marketers are twice as likely to count user acquisition as a goal than engaging and retaining their existing user base (70% and 35%, respectively), according to a survey from InMobi [download...
View Article1 in 12 Americans Say They’ve Boycotted A Brand Due to A Data Breach
One-third of Americans have stopped using a brand as a direct result of a scandal, according to new research from YouGov [download page]. Politics emerges as the top offender, with 51% of brand...
View ArticleBusiness Credibility: Who Should Do The Talking?
Companies around the world are facing an “authenticity gap,” argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive...
View ArticleAmericans’ Data Privacy Concerns Continue
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them, reports Kantar TNS in its annual Connected Life study, which is based on a survey of...
View ArticleWhat Makes For A Great E-Commerce Experience?
When it comes to a great online experience, shoppers primarily have two things in mind: speed; and ease. That’s according to a new study from Cloud IQ and is backed up by other research into consumers’...
View ArticleHere’s Why People Say They’d Break Up With Brands
Data may fuel marketing strategies today, but marketers have to be very careful about how they use customer data. A new report [download page] from SAP Hybris finds people saying that the use of their...
View Article1 in 4 Americans Thinks Facebook is “Cool”
Facebook is useful as a communications tool, but it’s not perceived to be cool and few people think it’s safe from hackers. Those are among the perceptions uncovered by The Verge in a survey of the...
View ArticleDigital Media Buyers Concerned With Fraud & Brand Safety, But ROI Comes First
Advertising in a brand-safe environment positively impacts a number of areas ranging from audience quality to brand equity, brand lift, and ROI, according to the vast majority of digital and mobile...
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